Google Launches Pomelli: AI Marketing Tool That Could Change Everything for SMBs
By Marius Badenhorst | Published: 31 October 2025 | 5 min read
Google just dropped something massive for small and medium businesses, and if you're in ecommerce or digital marketing, you need to pay attention.
Meet Pomelli: Google's latest experiment from Google Labs (built in partnership with DeepMind) that's designed to solve one of the biggest headaches for SMBs—creating consistent, on-brand marketing content at scale.
What Actually Is Pomelli?
Pomelli is an AI-powered marketing tool that generates complete social media campaigns tailored specifically to your business. But here's what makes it different from the dozens of AI content tools already out there: it learns your brand identity automatically and keeps everything consistent.
Think of it as having a creative agency that actually understands your brand, available 24/7, without the five-figure retainer.
How Does It Work?
Google's kept it refreshingly simple. Three steps, and you're done:
1. Build Your Business DNA
You input your website URL, and Pomelli analyses it to create what Google calls your "Business DNA" profile. This isn't just scraping keywords. The AI examines your:
Tone of voice
Custom fonts
Existing images
Colour palette
Brand identity elements
Everything Pomelli generates afterwards is grounded in this DNA profile. The result? Content that actually feels like your brand created it, not some generic AI tool.
2. Generate Tailored Campaign Ideas
Once your Business DNA is established, Pomelli serves up campaign ideas specifically for your business. Can't think of what to post about? The tool suggests strategic campaign focuses based on your brand and industry.
Got your own idea? Type in a prompt and Pomelli creates content tailored exactly to your vision.
This tackles what many businesses struggle with most: consistently coming up with fresh, strategic content ideas.
3. Edit and Create High-Quality Assets
Pomelli generates a complete set of marketing assets ready for:
Social media posts
Website content
Ad creatives
Browse the generations, pick what works, and edit the text or images directly in the tool. Everything's downloadable and ready to deploy across your channels immediately.
Why This Matters for Ecommerce Businesses
Look, we've all seen AI content tools. Most produce generic rubbish that needs hours of editing to sound remotely human. What makes Pomelli potentially game-changing is the Business DNA approach.
For ecommerce directors and digital marketers, this could mean:
Faster campaign deployment. What used to take days or weeks with agencies can now happen in minutes. Launch seasonal campaigns, respond to trends, or test new messaging without the usual bottlenecks.
Brand consistency at scale. Multi-channel campaigns that actually look and sound cohesive. No more frankensteining content across platforms.
Lower creative costs. This won't replace your entire marketing team, but it could significantly reduce dependency on external agencies for routine campaign work.
More testing capacity. With faster, cheaper content creation, you can actually test multiple campaign approaches instead of betting everything on one creative direction.
The Catch (Because There's Always One)
Pomelli launched today as a public beta experiment in the United States, Canada, Australia, and New Zealand. English only for now.
Notice those words: "beta" and "experiment." Google's being upfront that this is early days. It might take time to get things right, and there's no guarantee this won't be another project that ends up in Google's graveyard of discontinued products.
But the fact that it's a collaboration between Google Labs and DeepMind suggests they're taking this seriously.
What This Means for SEO and GEO
Here's where it gets interesting for search marketers.
If Pomelli helps SMBs create better, more consistent content at scale, we're about to see a significant shift in content quality across the web. That's good news for consumers but raises the bar for everyone competing for attention.
From an SEO perspective:
More businesses will be able to maintain active content calendars. That means more competition for rankings, but also more opportunities to build topical authority if you're strategic about it.
From a GEO perspective:
AI-generated content that's well-structured and on-brand could perform better in AI-powered search results. If Pomelli content follows consistent branding and messaging, it might be more easily parsed and cited by large language models.
The brands that use Pomelli strategically (not just to spam content) whilst maintaining genuine expertise and authority will likely see the biggest wins.
Should You Try It?
If you're in one of the launch markets (US, Canada, Australia, New Zealand), absolutely give it a go.
Best use cases:
Testing campaign concepts before investing in full production
Generating social content for smaller product launches
Creating consistent branded templates for ongoing use
Developing ad creative variations for A/B testing
Don't expect it to:
Replace strategic marketing thinking
Generate content with deep product expertise
Handle complex, technical messaging
Work miracles on poorly defined brands
The Bigger Picture
Pomelli is part of a larger trend we're seeing: AI tools that understand context and brand identity, not just keywords and prompts.
This is the evolution of generative AI from "generic content creator" to "brand-aware marketing assistant." And it's happening fast.
For ecommerce businesses and digital marketers, the question isn't whether AI will change how we create content. It's whether you'll adapt quickly enough to maintain a competitive advantage.
Three things to do today:
If you're in a launch market: Test Pomelli with a small campaign and compare results to your current process
Document your brand DNA: Even if you don't use Pomelli, having clear brand guidelines helps any AI tool perform better
Rethink your content strategy: If content creation becomes this much easier, what will actually differentiate your brand?
Final Thoughts
Google's Pomelli represents a significant step forward in AI-powered marketing tools. The Business DNA approach addresses the biggest complaint about AI content: it all sounds the same.
Will it replace creative agencies? No. Will it make SMBs significantly more competitive with larger brands? Potentially, yes.
The businesses that win won't be the ones that use Pomelli to pump out more content. They'll be the ones that use it to free up time for strategic thinking, testing, and genuine customer engagement.
As always with Google experiments, we'll see if this one sticks around. But given the partnership with DeepMind and the clear problem it's solving, Pomelli's worth watching closely.
Try Pomelli
Available now at: Pomelli by Google Labs
Currently available in: United States, Canada, Australia, New Zealand (English only)
Related reading:
How to Optimise for GEO (Generative Engine Optimisation)
The Future of AI in Content Marketing
Building Brand Consistency Across Channels
Last updated: 31 October 2025
